Cannibalization: when your pages fight each other
Two pages on one keyword, neither breaks through. Detect, arbitrate, merge: the protocol.
06.08.2025
Categories
Semantic Cocoon
Internal linking: the useful-anchor method
"Click here" tells nobody anything. How to write links that inform both reader and crawler.
28.07.2025
Thematic silos: structure without imprisoning
Too much siloing kills navigation, too little dilutes meaning. Where to set the cursor, with concrete examples.
06.07.2025
The pillar page: neither dump nor table of contents
A pillar page is not a very long article. It is a doorway that distributes and receives.
25.06.2025
The semantic cocoon: complete method
Pillar page, clusters, contextual links: the structure that concentrates authority instead of diluting it over 400 pages.
02.06.2025